What does cashback mean and how does cashback work

One of the most popular promotional mechanisms today, cashback offers benefit consumers and businesses alike. Here's more about what cashback means and how cashback works.

What is Cashback?

Cashback, as the name implies, means getting money back in exchange for a purchase. So how does cashback work and how can I use it for business?

Cashback in cash after a customer makes a purchase, it is a reward given to customers who purchase at a retail store. Amount Paid (Cashback) is a percentage of the amount the customer has spent on the item. Cashback rates vary from retailer to retailer, and some companies offer higher cashback rates than others.

Most businesses today view cashback as an ideal promotion. On the other hand, many high-end shoppers and business procurement departments are finding value in cashback purchases.

With cashback, you don't have to discount the product, so you can avoid undervaluation of your offer. At the same time, it can provide financial incentives to buyers. This allows you to satisfy your customers without having to devalue or discount products.

In short, cashback promotions are a great opportunity to increase sales, increase trading volume through your channel, and reward your customers. Now that the importance of cashback promotion has been established, let's take a closer look at what cashback means and how it works.

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